Choosing a business name is an exciting yet challenging part of setting up your own business. After all, your company name is what makes the first impression on your customers and it can be crucial to the success of your business. In this article, SIXT Corporate takes you through how to come up with a business name. We’ll be looking at steps to take, important aspects to consider when choosing a business name and how to avoid potential pitfalls. Every business needs a name! So, you need to come up with a name for your new start-up? Having the chance to choose its name should be one of the best things about starting your own business. Choosing a business name that is catchy, simple and memorable while telling potential customers what your business does is not that simple. SIXT comes as a good example here. In 1912, Martin Sixt founded the namesake company for what was back then the first car rental company in Bayern with a 3-strong fleet. The name is simple, relatable, easy to pronounce, and proved to be a wise choice.What’s in a name? The name of your business should leave a lasting impression on your customer...
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