Purposes of data processing
Your personal data is recorded via SIXT websites if you actively provide such data to us, for instance as part of a registration procedure, by filling out forms, by sending emails, and, primarily, by making a vehicle reservation. We use these data for the purposes described above or for purposes that arise from the respective request, for example, to process specific reservation requests or preferences.
The data are only used for advertising purposes to the extent that such advertising is our own (including tell-a-friend features).
Security, SSL technology
SIXT has implemented a variety of technical and organisational measures in order to protect your personal data, in particular against random or intentional manipulation, loss, destruction and access by unauthorised persons. These security measures will be continually adapted in accordance with technological developments. The transfer of personal data between your computer and our server invariably takes place by encrypted connection (Secure Socket Layer (SSL)).
Some new browsers use “Do not track” functions. If this is the case, our website may not respond to “Do not track” requests or may be unable to retrieve the headers of such browsers. To find out more about what your settings are and about whether you want to deny certain providers access to your information, please click here for the US, here for Canada, and here for Europe (please note that opting out will not mean that you are no longer displayed any advertising at all. Rather, you will still receive generic advertising).
Visits to our website may result in information being stored on your computer in the form of “Cookies”. Cookies are small text files that are copied from a web server onto your hard disk. Cookies contain information that can later be read by a web server within the domain in which the cookie was assigned to you. Cookies cannot execute any programmes or infect your computer with viruses. The cookies used by us neither contain personal data nor are they connected to any such data.
You have the opportunity to accept or to reject cookies. Most web browsers accept cookies automatically. Generally, however, you will be able to adjust your browser settings so as to reject cookies. If you opt to reject cookies, you may find that you are unable to use some of the website’s functions. If you accept cookies, you can opt to delete such accepted cookies at a later point in time. You can delete cookies in Internet Explorer 8 by selecting “Tools” > “Delete Browsing History” and then clicking on the button “Delete Cookies”. If you delete the cookies, all settings controlled by these cookies, including advertising settings, will be deleted, possibly irrecoverably.
Use of Google Analytics (this text is provided by Google, Inc)
Further information can be found at www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection). We would like to point out that the code “gat._anonymizeIp();” has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking). Under tools.google.com/dlpage/gaoptout you will find instructions for deactivating Google Analytics Services.
HotJar web analytics services
The SIXT website uses the HotJar analytics services for purposes of improving customer friendliness and customer experiences. These services can record mouse clicks as well as scroll movements. They can also record information entered on this website via keyboard. Such information is not personalised and thus remains anonymous. HotJar does not record such information on pages that do not use the HotJar system.
You can disable the HotJar service at https://www.hotjar.com/legal/compliance/opt-out
Use of Google Maps
This information is then cumulated and provided by Adobe to SIXT in a format that renders website usage patterns comprehensible. The data used here are not personal data;
in no way can they be used to draw inferences as to a person’s identity.
If you do not want SIXT to receive this information in future, please click here: http://esixtgmbhandcokg.d3.sc.omtrdc.net/optout.html?locale=de_DE&popup=true
For more information about Adobe’s privacy practices or to explain your opt-out for Adobe Services in general, please click here: https://www.adobe.com/de/privacy/opt-out.html
Use of the Facebook Custom Audience service based on Facebook pixels
Our website uses the so-called Facebook pixel created by the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). This tool serves to present users of our website with advertising (“Facebook ads”) that matches their interests during their visits to Facebook. In this way we ensure that our Facebook ads correspond with the interests of the respective users and are therefore not perceived as a nuisance. We also use the Facebook pixel to track how many users click on our Facebook ads. This enables us to assess the effectiveness of those ads, which is useful for statistical and market research purposes. The Facebook pixel is activated by Facebook as soon as you open our website. It can store so-called cookies on your computer. If you log into Facebook after visiting our website, or visit Facebook while still logged in, then Facebook will assign this information to your personal Facebook account. The data recorded about you in no way allows us to draw inferences regarding your identity as a user. The collection and processing of the data by Facebook complies with the provisions of the Facebook Data Policy. For more information in this respect, please go to : https://www.facebook.com/about/privacy. You can, at any time, object to the recording of data by the Facebook pixel and the use of your data to present Facebook ads. To do so, please visit the page specially set up by Facebook for this purpose (when there, see the settings for use-based advertising), while you are still logged in to Facebook: https://www.facebook.com/settings. The settings are platform-independent, meaning that they will be assumed for all devices, whether desktop computers or mobile devices.
Another way of preventing your data from being recorded when you visit our website via your selected browser is available here: Deactivate Facebook pixel
Our collaboration with advertising partners is based on retargeting technologies. These enable us to better customise our offers according to your interests, and to win back your custom for our products and offers. We pursue this goal using a cookie-based analysis of previous visit patterns that involves creating pseudonymised user profiles.
We cooperate in this regard with Criteo (Criteo SA, 32 Rue Blanche, 75009 Paris), provider of retargeting technologies. Your IP address will be anonymised by the server prior to its processing. The cookies have a lifespan of 60 days.
For options on how to object to the use of your data by Criteo, please go to http://www.criteo.com/de/privacy/
Google AdWords/Double Click:
Advertising shown by us is based on the interest in products our customers previously exhibited. We record information about our customers’ surfing patterns for purposes of providing them with interest-based online advertising. For this, cookies are stored on the respective user’s computer; these contain a multiple-digit identification number. If you do not agree with having your user behaviour analysed, you can adjust your browsers settings so as to prevent analysis cookies from being set. Please note, however, that this may prevent you from being able to use in full all the functions of this website.
The search engine program Google AdWords, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Google), facilitates the systematic display on our website of advertising based on Google search terms. For this, Google sets a cookie in the user’s browser as soon as an advert appearing in the Google search or advertising network is clicked on.
For options on how to object to such tracking, please go to: https://www.google.com/ads/preferences.
Through its AdWords cookie-based conversion methods, Google can measure the number of people who, after clicking on an AdWords advert, went on to purchase or use the product/service offered. To the extent that Google Ads link to offers from this website, this website will receive statistics from Google about the number of purchases made after clicking on the respective Google AdWords advert.
The options for disabling this tracking function are as follows: You can adjust your browser so as to block the setting of cookies by the domain googleadservices.com or by third parties in general. You can also delete the Google conversion cookie in your browser’s cookie settings.
For options on how to object to such tracking, please go to: https://www.google.com/ads/preferences
Further objection options:
You can also object to interest-based advertising by Google and by other advertising networks on the following website:
This website uses Optimizely, a web analytics service offered by Optimizely Inc. (631 Howard Street, Suite 100, San Francisco, CA 94105, United States) that serves to simplify and conduct A/B testing for purposes of optimising and further developing this website. The information generated by the cookie about your use of the website will generally be transmitted to and stored on an Optimizely server.
The options for disabling this tracking function are as follows: You can deactivate Opitimizely tracking at any time by following the corresponding instructions at https://www.optimizely.com/opt_out.
You can object to such data processing by using an opt-out cookie. For more information in this respect, please go to https://www.refinedlabs.com/datenschutz-refined-ads.
Our website uses the ADITION service provided by ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany. ADITION sets cookies to control and optimise the ways in which advertising measures implemented by ADITION customers are displayed. It can, for example, maximise the display frequency of advertising for users. When setting cookies, ADITION does not store any personal data such as names, email addresses, or any other personal information. All information gathered is anonymised and comprises technical data such as, for example, the advertising frequency and advertising date of advertising measures, as well as the browsers used and operating systems installed. All data gathered is stored on servers located within the Republic of Germany. For information on ADITION’s Data Privacy Statement, please go to www.adition.com/kontakt/datenschutz/.
You can object to such data processing by using an opt-out cookie. For more information in this respect, please go to https://www.adition.com/datenschutz/?optout=trueAdTraxx.
This website uses the “Tealium Audience Stream” service, which is provided by Tealium Inc., 11085 Torreyana Road, San Diego, CA 92121, USA (Tealium), to collect and store data, and then use such data to create pseudonymous user profiles. Tealium uses this information to, on our behalf, automatically enhance your use of the website according to your specific needs, and to do so in real time. To do this, it collects information such as advertising and products seen and clicked on, visitor numbers, the topics of sites visited, etc.
The pseudonymised user profiles are not associated with personal data pertaining to the holder of the pseudonym, unless corresponding special consent is obtained. The IP address conveyed by your browser is, likewise, not connected with your user profile.
Our website uses “BlueKai” technology provided by Oracle (Oracle Corporation 500 Oracle Parkway Redwood Shores, CA 94065/USA). This technology enables us to, taking into account your interests and user behaviour on our website and third-party websites, present you with relevant, targeted advertising based on evaluations of your website use on various terminals, such as laptops, smartphones and PCs (so-called cross-device tracking). The technology also provides us with compilations of anonymous statistics on the effectiveness of specific advertising measures (e.g., how many people clicked on or interacted with an advert).
To this end, cookies are set on your terminals and pixel tags implemented on the websites that use BlueKai. Together, these facilitate the analysis and evaluation of your user behaviour (e.g., clicks) on the various terminals. This process involves the creation of so-called cookie IDs, which can be attributed to your terminals for purposes of cross-device profile building, but which cannot be attributed to you personally. The data collected comprise non-personal, usage-related data (e.g. clicks on advertising, websites, times and duration of visit) and non-personal browser data (e.g., language settings, screen resolution). You are therefore not identifiable to us at any point.
For more information on data protection and the corresponding setting options, please go to: https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html. You can object to the use of Oracle BlueKai via the corresponding opt-out tool at http://bluekai.com/consumers.php.
With the support of Myra Security GmbH, we ensure the availability of our services and protect our infrastructure against attacks by criminals, botnets and other malware. Myra Security GmbH assumes the task of performing the corresponding filtering on our behalf. To ensure your security, all traffic flows are checked before they are allowed to access our services. By analysing every attempt to access our website, we can check whether any requests you make are legitimate and thus protect your data against unauthorised access. This filtering process in no way restricts your use of our services/our website.
Legal basis for the above processing
Art. 6 (1) point f) GDPR applies where personal data is processed.
Legitimate interest, to the extent that Art. 6 (1) point f) GDPR applies to the type of processing concerned
Our legitimate interests in processing your personal data via our website lie in our desire to optimise our internet offering and, as such, offer our customers best possible services and sustainably increase customer satisfaction.
Categories of recipients of your data
Your data is only transmitted to third parties if this is necessary for performance of the contract, for example, in order to inform a local rental partner about your reservation or to process a credit card payment through your credit card company. In such cases, we transmit your data to IT service providers, call centres, collection companies, financial services providers, agency partners, franchise partners and other cooperation partners.
We moreover transmit data to Google, Inc and Facebook Ireland Ltd. in the aforementioned scope (see → Purposes of data processing).
As part of our measures to prevent fraud, we also transmit – in situations where third parties have been, or are at risk of being, defrauded – personal data to such third parties having suffered, or at risk of, fraud.
Transfer to third countries
If business customers use our services to reserve vehicles that are to be rented in a third country, we transmit the personal data of the driver to our contractual and business partners in such third country. The transfer of your data to a third country is based on an adequacy decision by the European Commission. If no adequacy decision by the European Commission exists for the respective third country, then the transfer to that third country will take place subject to appropriate safeguards as per Art. 46 (2) GDPR. You can request copies of the aforementioned safeguards from SIXT by writing to the address specified above (see → Controller).