The year 2022 was a tough one for businesses, with the recovery from the pandemic being hampered by inflation, supply chain risks and the war in Ukraine. However, there is room for optimism, with technological advances allowing companies to progress in ways they never thought would be possible. Thanks to research on consumer sentiment, new business trends emerge each year. This enables companies to adapt to what the customer desires and to provide a more enhanced user experience. We’ve looked at the top business trends for 2023 to see which ones we think will have an impact this year. 1. Investing in sustainable products With consumer behaviour indicating that sustainable products are becoming more popular than ever, businesses are expected to invest in affordable sustainability. Research from Deloitte suggests that consumers are increasingly making conscious decisions to live more sustainably; a trend which is driven by concern around climate issues and the cost-of-living crisis. Some of the key findings showed...
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