Sixt works with certain features and tools provided by Facebook (e.g., pixels, SDKs and APIs) that is added to the Sixt website or mobile app to allow us to send data about actions that people take on our website or mobile app (“Event Data”) to Facebook to track conversions (“Conversion Tracking”), to create custom audiences of people who have visited your website (“Custom Audiences from your Website”), or to create custom audiences of people who have visited our mobile app (“Custom Audience from your Mobile App”). By using our website, you agree to the following:
A. Facebook will use the Event Data received to provide Sixt with insights about the effectiveness of our ads and the use of our website/app or to create our custom audience (as applicable, depending on the specific features you choose to use), and in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). Event Data will also enable Facebook to better target ads and to optimize their systems. In connection with such targeting and optimization, Facebook will: (i) use Event Data collected from our website or mobile app for ads optimization only after such Event Data has been aggregated with other data collected from other advertisers or otherwise collected on Facebook and (ii) not allow other advertisers or third parties to target advertising solely on the basis of Event Data collected from our website or mobile app.
B. Event Data will not be disclosed to other advertisers or to third parties, unless Facebook has our permission or is required to do so by law. Facebook will maintain the confidentiality and security of Event Data, including by maintaining technical and physical safeguards that are designed to (a) protect the security and integrity of data while it is within Facebook’s systems and (b) guard against the accidental or unauthorized access, use, alteration or disclosure of data within Facebook’s systems.
The above is equally applicable for the usage of our Mobile App.
D. Sixt does not transfer or disclose any personally identifiable information to Facebook or combine any information obtained in connection with these terms with personally identifiable information. Sixt will not share with Facebook information that we know or reasonably should know is from or about children under the age of 13 or that includes health, financial, or other categories of sensitive information.
E. Sixt is aware that Facebook may include notice in or around our advertisements explaining that the ad is targeted, and will not modify, obscure, or otherwise interfere with these notices, including any technical components that enable users to access additional information or choice mechanisms.